The case for content

Over the last few years, we've seen a huge shift in the relationship between consumers and the brands they engage with. Once upon a time, all businesses needed was a distinctive logo and a catchy slogan that succinctly made the case as to why we should choose their brand and their product above the others … Continue reading The case for content

Textbook errors

Not long ago, I was browsing the gift selection in a well-known retailer in anticipation of the then-imminent end of term. I took a double take as I scanned the promotional in-store signage which read: “3 For 2: Gift’s For Teacher’s” [sic]. My spell check is going off the wall as I type and it … Continue reading Textbook errors