My clients include marketeers, editorial and digital experts, both in-house and in agencies. I also work with sales people, business developers and direct with CEOs of FTSE 100 firms and smaller or more emerging businesses. Although I specialise in financial and professional services, I have written on topics as diverse as aerospace, footballers and potatoes and am happy to turn my hand to any subject matter!


“I have been fortunate enough to work with Caroline Wells on many occasions – she is an outstanding writer who grasps new subjects with deceptive ease. Her copywriting style adjusts to fit brands and she is conversant with all the challenges posed by digital optimisation. Caroline is a hard worker who blends with an in-house team seamlessly and is responsive, dedicated and an asset to any business grappling with the need to express its values, products and services accurately, succinctly and above all effectively.”

– Sarah Wyse, Head of Marketing & Communications EMEA, CBRE

“Caroline did an amazing job as the lead content writer on a major website redesign and replatforming project. Caroline carefully balanced the need to write copy to fit design – and challenged appropriately where design had to be flexed to fit the demands of the copy. Caroline writes beautifully and quickly adapted her style to fit the brand and tone of voice guidelines of our organisation. I dare say she improved it a fair amount as well.

 “Despite being a consultant, Caroline slotted seamlessly in with the rest of my team. Having built fantastic relationships across the organisation, I asked her to stay on to run a new content forum that would identify, prioritise and deliver insight and news content for the new website. Caroline did an excellent job, helping us achieve a 2,000% increase in sight traffic to this type of content in less than 12 months.”

– Steven Hewlett-Light, Head of Digital Content & Channels, Coutts