My last insight looked at the schoolboy error a leading UK retailer made in store: a double apostrophe mismatch that turned out to be social media fodder. A minor swathe of negative publicity ensued, following which the signs in question were swiftly replaced and the offending employees no doubt given a ticking off and sent … Continue reading Is bad grammar etched on your reputation?
Not long ago, I was browsing the gift selection in a well-known retailer in anticipation of the then-imminent end of term. I took a double take as I scanned the promotional in-store signage which read: “3 For 2: Gift’s For Teacher’s” [sic]. My spell check is going off the wall as I type and it … Continue reading Textbook errors
Over the last few years, we've seen a huge shift in the relationship between consumers and the brands they engage with. Once upon a time, all businesses needed was a distinctive logo and a catchy slogan that made the case as to why we should choose their product above the others on the market. As … Continue reading The case for content